Based in Cape Town, South Africa, Alto Vida was founded in 2015 by Gert Kotze who now serves as our independent chairman. Alto Vida was started in response to the increased demand for South African fresh produce from countries north of our borders. The initial focus was on building a strong supplier base in South Africa but this has since evolved to having suppliers across Africa and Europe to meet the needs of our customers.

We pride ourselves on having an active presence on the ground and thus value time spent in the African countries in which we operate. We know that the key to staying relevant is to have a deep understanding of these markets.


John Kotze

In his role as our Commercial Manager, John heads up all of our local and international procurement and trading. His 15 years’ experience setting up fresh produce supply chains throughout Africa is very valuable when plotting the growth and business development of the Alto Vida group. John is the primary contact for all commercial relationships with Alto Vida.

Robert Meintjes

Robert is a CIMA-qualified management accountant who has operated in West Africa for over a decade, with a strong focus on Angola. His experience has mainly been in food commodities and, more specifically, in the fresh produce sector. He channels this unique skillset to spearhead Alto Vida’s business and strategic development across the African continent. He draws on his experience of the continent and his agricultural background to actively pursue agri-business opportunities for the company.

Joffrey Vanreusel

Joffrey is charged with ensuring that all Alto Vida products meet our strict quality requirements. With an academic background in both Biology and International Trade (majoring in Supply Chains), he is tailor-made for the role. His experience as a logistics specialist for Toyota gives him the practical knowhow required to deliver world-class products to our customers across Africa. He is also part of the trading team that manages customer accounts in West Africa.